NewlyLaunch playbook· April 2026

AI Marketing Studio
for mobile apps

Ship launch-ready videos, images, and influencer outreach from a single panel — right next to the code that generated them. Built on Seedance 2.0, Nano Banana 2, and an outreach agent that mines Instagram hashtags.

Quick answer

An AI marketing studio replaces a stitched-together workflow (Runway + Midjourney + scraper + ESP) with one panel that generates launch videos, images, and influencer outreach for your app. Newly's version uses Seedance 2.0 for video, Nano Banana 2 for images, and an Instagram outreach agent that finds creators by hashtag and emails CPM-based offers.

What is an AI marketing studio?

A decade ago, shipping a mobile app meant hiring a videographer, buying stock images, and paying a PR agency to email creators. In 2026 every one of those steps has a generative AI equivalent that produces broadcast-quality output in under a minute — for cents, not thousands of dollars.

An AI marketing studio is the workflow tool that bundles those steps together. Instead of juggling Runway tabs, Midjourney Discord servers, Apollo scrapers, and a Gmail draft, you describe what you want once and the studio orchestrates the right model for each deliverable.

For app founders specifically, the studio lives inside the project — next to the code, the database, and the builds. Every asset is tagged to a specific version of the app so your TestFlight build and your App Store listing stay in sync.

The three launch pillars

Every pre-launch marketing plan breaks down into the same three pillars. Newly covers each with a best-in-class model and a UI tuned to that pillar's workflow.

Motion — Seedance 2.0

Short-form ad creative. Auto-selects text / image / reference-to-video based on your inputs. Fast mode for iteration, standard for 1080p hero assets.

Stills — Nano Banana 2

Gemini 3 Flash Image: hero shots, ad variants, App Store screenshots, Instagram grid posts. Up to 4K, SynthID-watermarked, up to 4 images per prompt.

Distribution — Outreach agent

Instagram hashtag discovery + email extraction + CPM-based offer computation + Resend delivery. Personalizes every email with follower count and per-post price.

Glue — Newly project context

The studio knows your app name, category, and color scheme, so generated assets match the brand you’re building and land in your project history.

Video generation

The video tab runs ByteDance's Seedance 2.0 models. It picks the right sub-model for you:

1

Text-to-video

Fires when you provide a prompt with no media. Best for moody openers, product b-roll, or logo animations. Limited to ~10 seconds.

2

Image-to-video

Fires when you provide exactly one image. Animate a hero shot, a UI screenshot, or a mascot. Supports an optional end-frame image for cinematic transitions.

3

Reference-to-video

Fires when you provide multiple images, a video, or audio. Use it for character consistency across scenes, camera-move transfer, or voice-synced spokesperson ads.

A Fast toggle swaps to Seedance's fast variants — 3–5× cheaper and quicker but capped at 720p. We default to Fast during iteration and flip to Standard once the edit is locked.

Image generation

The image tab runs Google's Nano Banana 2 (Gemini 3 Flash Image). It's the successor to the Nano Banana model that briefly topped Hugging Face's trending list in Q4 2025. Three things make it the right default for marketing:

  • Up to 4K output — App Store screenshots and billboard creative don't need an upscaler pass.
  • Thinking levelshigh for complex composition, rendered text, or tricky product layouts; minimal for fast iteration.
  • Web grounding — flip on web search and the model can use real brand shots, current product images, or trending visual styles.

There's a dedicated Generate image button inside the video tab's media section that pipes the output straight into a reference-to-video reference list. That's how you keep a mascot looking the same across four scenes without a character sheet.

More on the nuts and bolts in the Nano Banana 2 guide.

Influencer outreach

The outreach tab is where the studio stops looking like a content tool and starts looking like an agent. You feed it hashtags; it does the rest.

1

Discovery

Apify’s instagram-hashtag-scraper pulls recent posts under each hashtag and deduplicates the unique creators who posted them.

2

Enrichment

instagram-profile-scraper fetches each creator’s bio, follower count, and business email. A regex pass finds emails that are stashed in bios as “name (at) domain (dot) com”.

3

Offer computation

You enter one CPM, and the agent computes a per-creator offer assuming ~30% reach. Every email ships with a concrete dollar number for that specific creator.

4

Delivery

Resend sends the personalized template, throttled to ~400 ms between sends. Without a Resend key, sends run in preview mode so you can exercise the full flow safely.

The outreach agent guide covers the email extraction regex, follower filtering, template variables, and compliance considerations in depth.

A full launch workflow

A pre-TestFlight marketing kit typically looks like this, start to finish, in under an hour.

1

1. Hero image

Nano Banana 2, 4K, 4:5 aspect ratio, high thinking level. Prompt with your app name, category, and a visual style reference.

2

2. 15-second launch ad

Image-to-video from the hero image. Prompt the camera move and the product reveal. Fast mode while iterating, Standard 1080p for the final cut.

3

3. Story variants

Nano Banana 2, 9:16, batch of 4. Use for Instagram Stories, TikTok thumbnails, and paid ad variants.

4

4. Outreach campaign

Outreach agent: 3 hashtags, 5K–100K follower window, $12 CPM. Expect 15–40 verified emails and ~10% reply rate on a personalized template.

The stack (and why)

We picked the models on quality-per-dollar at the time of writing.

Seedance 2.0 vs Sora 2

Seedance 2 hits ~90% of Sora 2’s quality at a fraction of the cost, supports audio out-of-the-box, and has explicit reference-to-video for character consistency. Sora 2 still wins on cinematic prompts.

Nano Banana 2 vs Imagen 4 / Flux

Nano Banana 2 is tuned for text rendering and product composition, goes up to 4K, and includes web grounding. Flux Pro still has an edge on hyper-real faces.

Apify vs Phyllo / Creator.co

Apify gives you raw, scriptable access to hashtag + profile data at $1–$3 per 1,000 creators. Phyllo is more polished but costs 10–100x more and gates by follower tier.

Resend vs SendGrid

Resend’s DX is superior for one-off campaigns: React Email templates, per-send responses, and a friendly free tier. SendGrid wins at 10M+ send volume.

What it costs

Ballparks, as of April 2026:

  • Seedance 2.0 Fast, 5s, 720p: ~$0.15 per clip.
  • Seedance 2.0 Standard, 5s, 1080p with audio: ~$0.50 per clip.
  • Nano Banana 2, 1 image at 2K: ~$0.02.
  • Apify discovery: ~$2 per 1,000 enriched profiles.
  • Resend delivery: 3,000 emails free / month, then ~$0.0004 per send.

A full pre-launch kit — hero image, 15-second ad, 30 creator emails — lands around $2–$5 in compute, before any CPM you pay creators.

Sources & further reading

Official product pages, APIs, and background reading for models and tools mentioned in this guide. Newly is not affiliated with these vendors; links are for your own research.

  • Fal — home

    Inference and billing layer for the video and image models mentioned here (Newly uses Fal for signed-in image and video generation).

  • Fal — Nano Banana 2 (text-to-image)

    The Google “Gemini 3 Flash Image” class model exposed in this guide as Nano Banana 2 for App Store and ad stills.

  • Fal — ByteDance Seedance 2.0 (text-to-video)

    One of the Seedance 2.0 endpoints; Newly auto-selects text vs image vs reference modes based on your inputs.

  • Fal — ByteDance Seedance 2.0 (image-to-video)

    Animate a single reference image into a clip — the workflow described in the “full launch” section.

  • Fal — ByteDance Seedance 2.0 (reference-to-video)

    Multi-image, video, and audio reference inputs; used in this guide for character-consistent ad cuts.

  • Apify

    Actor marketplace used for Instagram hashtag discovery and profile enrichment in the outreach agent (see Apify’s Instagram scraper actors in their store).

  • Resend — documentation

    Transactional email API described as the delivery path for CPM offer emails in the outreach flow.

  • Google DeepMind — SynthID

    Readable background on the invisible watermarking shipped with many Google image outputs, including the Nano Banana 2 class.

  • Runway

    General-purpose video product cited as a point of comparison in the “stack” section and FAQ.

  • Pika

    Another consumer video tool used as a comparison to Seedance 2.0 in this article.

  • Google DeepMind — Veo

    Google’s high-end generative video line; the article positions Veo 3 next to Seedance 2.0 for realism and reference workflows.

  • OpenAI — Sora

    OpenAI’s cinematic video model, referenced in cost and quality trade-off comparisons in this guide.

Frequently asked questions

What is an AI marketing studio for mobile apps?

An AI marketing studio is a single workspace that generates the three core launch assets — video ads, marketing images, and influencer outreach emails — from a prompt. Instead of stitching together Runway, Midjourney, a scraper, and an ESP, you do everything from inside your app project and keep the history next to the code.

Which models does Newly’s Marketing Studio use?

Video uses ByteDance Seedance 2.0 (text-to-video, image-to-video, and reference-to-video, with optional Fast variants). Images use Google’s Nano Banana 2 (Gemini 3 Flash Image, up to 4K, with SynthID watermarks). Outreach uses Apify to discover Instagram creators and Resend to send the emails.

Do I need API keys to try it?

No. Fal handles video and image generation for signed-in Newly users out of the box. Outreach falls back to a realistic demo dataset and a preview-mode email sender when Apify and Resend aren’t configured, so you can exercise the full flow without setting up any keys.

How is this different from Runway or Pika?

Runway and Pika are general video tools. Newly’s studio is tuned for app launch: it understands your project, keeps assets attached to a specific build, adds an image generator and an influencer outreach agent on top, and lets you use a generated image as a reference for a video in one click.

Can solo founders actually afford this?

Yes. Video costs a few cents per second, images are fractions of a cent, and outreach emails are essentially free at typical volume. A full pre-launch kit — hero image, 15-second ad, 30 influencer emails — typically costs $2–$5 in compute, plus whatever CPM deal you negotiate with creators.

Is the AI-generated footage safe to use commercially?

Fal’s commercial licensing covers paid Newly workspaces for commercial use of Seedance outputs. Nano Banana 2 images ship with an invisible SynthID watermark. As always, double-check any recognizable likenesses, branded product shots, and copyrighted music before running paid ads.

Open the Marketing Studio and ship your launch kit.

Video, image, and influencer outreach — inside every Newly project, next to the code that generated it.