AI app builder comparison
Newly vs Klura: AI App Builder or App Agency?
Klura is an app development agency based in Stockholm. Newly is a no-code AI app builder from Stockholm: you describe your app in a chat, try it on native cloud simulators and ship it to TestFlight and Google Play, from $25/month. The main choice is whether you want to build the app yourself or have a provider do it.[9][10][1][2]
Founder, Newly
Facts checked . Published by Newly, a product compared here.
Newly and Klura, side by side
Documented capabilities and monthly USD prices, checked 11 November 2026. Credits are different units across products.
Swipe the table to compare both columns.
| Compare | Newly | Klura |
|---|---|---|
| What it is | A no-code AI app builder. You describe the app in a chat and an agent writes and changes the code.[1] | App development agency.[9][10] |
| Based in | Stockholm, Sweden. Small Scale Labs AB. Customers in Sweden and worldwide.[8] | Stockholm.[9] |
| Who builds the app | You, by chatting with an AI agent. No code needed.[1] | Klura's team designs and develops the app for you.[9][10] |
| Technology | React Native, Expo and TypeScript. One mobile codebase for iOS and Android.[1] | Says apps are built from one React codebase, with serverless cloud and a managed database.[10] |
| What you get | Native iOS and Android apps, previewed on cloud simulators.[4] | iOS and Android apps with backends, and full-stack web apps.[10] |
| App Store publishing | Build and upload to TestFlight in Newly. You submit the App Store review in App Store Connect.[5] | Says it takes apps from idea to the App Store.[10] |
| Price | $25/month for 100 credits/month. Usage follows agent work, not a fixed prompt count.[2][3] | A fixed proposal once the scope is clear. Its site gives an indicative MVP cost of around 75 000 kr.[10] |
| Code ownership | Project source export and two-way GitHub sync, so you can continue in your own tools.[1][7] | Set by your contract with the provider. Agree on code ownership and access before work starts. |
On a small screen, scroll the table horizontally. Check each product's Billing screen before purchasing.
Hire an agency or build it yourself?
With Newly you build the app yourself, without code. You describe what you want, try it on native iOS and Android cloud simulators, and ask for changes until it is right. The first version is ready to try in your first session, and changes cost credits, not change requests.[1][4][3]
Klura, in Stockholm, builds full-stack web apps and iOS and Android apps with their backends, and offers senior engineering support.[9][10]
An agency is a good fit when someone else must own delivery, or when the app has heavy integrations with existing systems. For most founders, small businesses and creators, building the first version yourself is faster and cheaper, and you can still hand the code to an agency later.[7]
What does it cost?
Newly starts at $25/month with credits for agent work. Cloud simulators and native builds do not use credits. Apple charges $99 a year for its developer program and Google a one-time $25 for a Play Console account, whichever way you build.[2][3]
A fixed proposal once the scope is clear. Its site gives an indicative MVP cost of around 75 000 kr.[10]
Can you use both?
Yes. Build and test the first version in Newly, then connect the project to GitHub. A working app gives a developer or agency a much clearer scope than a written brief, and you keep the code either way.[7]
Which should you choose?
Consider Newly if…
- You want to build the app yourself, without code, and see it on a simulator in your first session.
- You want a native iOS and Android app for the App Store and Google Play.
- You want a monthly subscription from $25/month instead of a project quote, and to own the code.
Consider Klura if…
- You want senior engineers to build both the app and a custom backend.
- You prefer a fixed proposal after a scoping phase.
- You need cloud architecture or performance work as well.
Selection guidance is our interpretation of the documented workflows. Try the same small feature in each product and check the generated code, device behavior and publishing steps.
Frequently asked questions
Is Newly an alternative to Klura?
For many projects, yes. Klura is an app development agency. Newly is a no-code AI app builder from Stockholm that lets you build a native iOS and Android app yourself from $25/month.
Do I own the code I build in Newly?
Yes. You can export the project source and connect GitHub with two-way sync, so a developer or agency can continue the work.
Does Newly publish my app to the App Store?
Newly builds the iPhone app and uploads it to TestFlight. You submit it for App Store review in App Store Connect. Newly also publishes to Google Play.
Sources and review date
This comparison is based on official product documentation checked 11 November 2026. Newly's claims were also checked against its current implementation. Plan availability and product flows can change.
Keep comparing
Build your first version with Newly
Describe your app, try the native preview, and refine it.