RevenueCat pricing vs Superwall:
what you’ll actually pay in 2026.
Ask two developers what RevenueCat pricing actually costs and you will get two different numbers, because both RevenueCat and Superwall bill by revenue, not by seat. This guide lays out RevenueCat pricing and Superwall pricing exactly as published today: what is free, what triggers the 1% cut, and what each paid tier adds, plus the part most comparisons skip, the Apple and Google Play commission that comes off the top before either vendor’s fee even applies. Picking a purchase backend is one piece of a bigger plan; for the levers around it, see this guide to app monetization strategies.
The short version
Both are free, until they aren’t.
RevenueCat’s Pro plan is free until your app tracks $2,500 a month in revenue, then it is 1% of what RevenueCat tracks, with everything included the whole way. Superwall splits its product in two: the subscription infrastructure (entitlements, purchase APIs, webhooks, SQL data access) is free at any scale on every plan, and only its paywall product is billed, at 1% of the revenue that runs through a Superwall-rendered paywall, on top of a $0, $49, or $199 monthly base.
Neither number is the whole story. Apple and Google take their own commission first, off the full purchase price, before either vendor’s fee ever applies. The rest of this guide breaks down both pricing pages in full, compares them side-by-side, and includes a calculator so you can plug in your own numbers.
At a glance
The four numbers that matter.
Everything below expands on these, but if you only remember four figures from this page, remember these.
RevenueCat's free threshold before its 1% fee kicks in (monthly tracked revenue)
Superwall Indie's free ceiling before its 1% paywall fee applies (monthly attributed revenue)
The fee both vendors charge once you're past their free tier
Apple's standard commission on paid apps and in-app purchases, before either vendor's fee
What they are
What is RevenueCat, and what is Superwall?
What is RevenueCat?
RevenueCat is a subscription and in-app purchase backend. It validates receipts, tracks entitlements, and normalizes subscription data across iOS, Android, smart TV, and web into one dashboard and API, so you are not building and maintaining that plumbing yourself for every platform Apple and Google update. On top of that core, RevenueCat sells optional Growth Tools: a paywall editor, A/B testing, and web-to-app funnels.
What is Superwall?
Superwall is a paywall and subscription infrastructure platform that splits its product into two layers. The infrastructure layer, entitlement lookups, purchase APIs for StoreKit 2 and Play Billing, webhook delivery, and direct SQL access to your subscription data, is free on every plan, including the $0 tier. The part Superwall actually charges for is its paywall product: a cross-platform paywall renderer and editor, billed only on the revenue attributed to a paywall it rendered.
RevenueCat vs Stripe: not really a rivalry
It is a common mix-up because both touch money, but they sit at different layers. Stripe is a payment processor, it moves funds and handles cards. RevenueCat is a subscription management layer that sits on top of payment rails, including Apple’s and Google’s in-app purchase systems, which Stripe cannot touch directly, and for web purchases, Stripe itself. RevenueCat Billing, RevenueCat’s own web billing engine, actually uses Stripe as its payment gateway underneath. The two are complementary, not competing.
RevenueCat pricing
RevenueCat pricing, in full.
Per RevenueCat’s pricing page, there is one core plan, priced on tracked revenue, plus custom Enterprise terms.
Pro: free, then 1% of tracked revenue
Every feature is included for free up to $2,500 in monthly tracked revenue (MTR). Past that threshold, RevenueCat charges 1% of what it tracks, with no separate fee for the paywall editor, A/B testing, or any other Growth Tool once you are on Pro. There is no credit card required to start.
Growth Tools on your own infrastructure
If you already run your own in-app purchase infrastructure and just want RevenueCat’s paywalls, funnels, or A/B testing, RevenueCat will bill only on the conversions those specific tools drive, rather than on all of your tracked revenue.
Enterprise: custom
For apps with high transaction volume or complex business models, RevenueCat offers volume discounts, flexible tracking configurations, dedicated support, and custom SLAs, priced individually.
Superwall pricing
Superwall pricing, in full.
Per Superwall’s pricing page, the subscription infrastructure is free on every tier. What changes between tiers is the paywall product’s monthly base fee and which paywall features are unlocked.
Indie — $0/mo
Free infrastructure plus the paywall product itself, free up to $10,000 in monthly attributed revenue (MAR), then 1% of total MAR.
Startup — $49/mo + 1% of MAR
Everything in Indie, plus surveys, localization, AI-powered localization, and collaborators.
Scale — $199/mo + 1% of MAR
Everything in Startup, plus a dedicated account manager, demand score, refund protection, transaction abandon recovery, and AI audience generation.
Enterprise — custom flat-rate
Everything in Scale, plus implementation support, a dedicated Slack channel, monthly syncs, SSO, and a signed custom SLA contract, priced flat rather than on a percentage of revenue.
Importantly, the 1% fee only ever applies to revenue Superwall can attribute to one of its own paywalls. Subscriptions purchased outside a Superwall paywall, and any customers imported from before you integrated it, are not billed.
Side by side
RevenueCat vs Superwall, side by side.
| RevenueCat | Superwall | |
|---|---|---|
| Pricing model | Free to $2,500 MTR, then 1% of tracked revenue | Infra free at any scale; paywall product billed at 1% of paywall-attributed revenue |
| Entry price | $0, usage-based only | $0 (Indie), $49/mo (Startup), or $199/mo (Scale) |
| Entitlement & purchase APIs | Included, billed once past the free MTR threshold | Free on every plan, no revenue threshold at all |
| Paywall builder & A/B testing | Optional Growth Tools, billed on conversions if used | The core paid product itself |
| Web purchase support | RevenueCat Billing, Stripe Billing, or Paddle Billing as the engine | Purchase APIs for StoreKit 2 and Play Billing v6; webhooks standardized across App Store, Play Store, and Stripe |
| Free plan ceiling | $2,500/mo tracked revenue, then 1% applies forever after | $10,000/mo attributed revenue, but only on the Indie plan; Startup and Scale list no free ceiling |
| Best for | One vendor for backend, entitlements, and paywall in a single bill | Keeping infrastructure free indefinitely and paying only for the paywall you actually use |
Sources: RevenueCat pricing, Superwall pricing. Superwall’s own site also states that the dominant migration pattern it has observed in 2024–2025 runs from RevenueCat to Superwall, that claim comes from Superwall, not an independent source, so weigh it accordingly.
What comes off first
The commission that applies before either fee.
Neither RevenueCat nor Superwall touches the money first. On any in-app purchase made through Apple or Google’s own billing system, the platform takes its commission off the top of the purchase price, and only then does RevenueCat’s or Superwall’s fee apply to what is left.
Apple’s cut
Apple’s standard commission is 30% on paid apps and in-app purchases. For auto-renewable subscriptions specifically, you keep 70% of the price in a subscriber’s first year of paid service, rising to 85% after they have accrued a full year, per Apple’s subscription documentation. Developers who earned under $1M in proceeds the prior calendar year can enroll in the App Store Small Business Program for a flat 15% on everything, regardless of subscription tenure, or 10% on subscriptions after year one under the EU’s alternative terms.
Google Play’s cut
Per Google Play’s service fee documentation, most markets today pay 15% on a developer’s first $1M in annual revenue and 30% above it, with auto-renewing subscriptions flat at 15% no matter how much revenue you earn. Starting June 30, 2026, Google is rolling out a new structure for the EEA, UK, and US: 10% plus a 5% billing fee on subscriptions, and higher tiered rates on other transactions, with a discount for developers in Google’s Play Games Level Up or Apps Experience programs.
| Apple App Store | Google Play | |
|---|---|---|
| Developer account | $99/year | $25 one-time |
| Standard commission | 30% | 15% on first $1M/yr, 30% above |
| Auto-renewing subscriptions after year one | 15% | 15% flat, regardless of revenue (most markets) |
| Reduced-rate program | App Store Small Business Program: flat 15% under $1M/yr proceeds | New tiered EEA/UK/US rollout: 10% + 5% billing fee, from June 30, 2026 |
The rates at a glance
- Apple: 30% standard commission on paid apps and in-app purchases
- Apple: 15% on auto-renewing subscription renewals after a subscriber's first paid year
- Apple: flat 15% on paid apps and in-app purchases via the App Store Small Business Program, for developers with under $1M in prior-year proceeds
- Apple: a further-reduced 10% on subscriptions after year one for Small Business Program participants on the EU's alternative terms
- Google Play: 15% on a developer's first $1M in annual revenue, 30% above it, in most markets today
- Google Play: auto-renewing subscriptions are flat at 15% regardless of revenue, in most markets today
- Google Play: a new tiered structure (10% on subscriptions plus a 5% billing fee) is rolling out in the EEA, UK, and US starting June 30, 2026
Calculator
Calculate what you’d pay.
Pick a monthly revenue figure, decide how much of it would run through a paywall builder, and choose a Superwall plan to compare each vendor’s own fee side by side.
This estimates each vendor’s own published fee only, based on their pricing pages as of July 2026. It does not include the App Store or Google Play commission, which is taken first, off the full purchase price, before either of these fees ever applies.
Deciding
So, should you use RevenueCat or Superwall?
Most teams do not choose on price alone, the two fee models land in a similar place at moderate revenue. The real question is which layer you want free forever versus which one you are fine paying for outright.
Everything is included from day one, backend, entitlements, and paywalls, and you won't pay anything until you're past $2,500 in monthly tracked revenue.
Lean RevenueCat if…
- You want one dashboard for subscription data across iOS, Android, smart TV, and web
- You'd rather not build or maintain your own paywall UI at all
- Your revenue is under $2,500/mo and you want every feature free while you validate the app
- You want a single vendor for entitlements, analytics, and paywalls in one bill
Lean Superwall if…
- You already have (or plan to build) your own purchase logic and just want entitlements and webhooks for free
- You want the core subscription infrastructure to stay free no matter how large the app gets
- Paywall iteration speed matters more than anything else, and you're fine paying only on paywall-attributed revenue
- You're comparing migration paths from an existing RevenueCat setup (Superwall markets this as its most common recent migration pattern)
Beyond the paywall: what else grows revenue
Whichever backend you pick, the paywall is only where a purchase happens, not where most of your revenue growth comes from. Re-engaging people who did not convert the first time and turning existing subscribers into new ones both tend to move the number more than a paywall tweak. See Newly’s guides to in-app messaging and app referral program design for what actually moves those two levers.
Where Newly fits
Building the app that needs one.
Newly is an AI app builder: you describe an app and it generates a real native iOS and Android app on React Native and Expo. Once that app is ready to charge for something, Newly recommends RevenueCat as the way to wire up in-app purchases and subscriptions, since it integrates directly with Apple’s and Google’s native payment systems and requires a custom Expo development build rather than a third-party service tacked on after the fact.
Nothing about the pricing above changes based on what generated your app. The setup does, though, and Newly’s guide to adding in-app purchases walks through that hands-on part — connecting RevenueCat, picking a price, running a sandbox purchase — in order.
FAQ
RevenueCat pricing, answered.
RevenueCat is a subscription and in-app purchase backend. It sits between your app and the App Store, Google Play, and the web, validating receipts, tracking entitlements, and giving you one dashboard and API for subscription data across platforms, instead of you writing and maintaining that plumbing yourself. It also offers optional Growth Tools on top, including a paywall editor, A/B testing, and web-to-app funnels. The core product is free until your app crosses $2,500 in monthly tracked revenue, then it's 1% of what RevenueCat tracks.
Ready to add in-app purchases?
Build your app in Newly, then wire up RevenueCat and start charging for it.