App Store pricing tiers are gone. What you pick now is a price point and a base country.
Apple no longer numbers app prices into tiers. You choose a base country or region, choose one price point for it, and Apple writes comparable prices for the other 174 storefronts in 43 currencies. The list you pick from is still fixed, which is why the old word sticks around: there are up to 800 price points by default, plus another 100 higher ones you can request, reaching to $10,000. Every path, screen name and figure below comes from App Store Connect Help, read on 10 October 2026. The price itself lives on your App Store Connect record, so that record has to exist first.
What follows is where the setting actually sits today, how the other 174 prices get written, and the three different ways to change a price once the app is live. Then the one edit that silently deletes work you have already scheduled.
Start hereThe short version
One price you choose, 174 Apple keeps equal to it.
The job has two halves. First you pick a base country or region and a price point for it, from a menu that opens on 25 of the most conventional prices for that place and goes up to 800 by default. Then you decide how much of the rest of the world you want to run yourself. Leave the proposed prices alone and Apple keeps all 175 storefronts equalised against your base as taxes and exchange rates move. Override a storefront and Apple stops touching that one for good.
Two gates sit in front of all of it. A paid price needs the current Paid Apps Agreement accepted by your membership Account Holder, in the Tax and Banking section of App Store Connect, and without it the only thing you can offer is a free app. Scheduling a change on top of that needs the app to have been submitted for review. If you are still deciding whether to charge at all, pricing an app is the question behind this screen.
Does the App Store still use pricing tiers?
Not in those words, and not as a numbered ladder. Apple's own help page for setting an app price does not contain the word tier anywhere. What it describes is price points. You choose from up to 800 of them by default, and you can submit a request to access an additional 100 higher price points, which reach up to $10,000. So the half of the old idea that survives is the important half: you are still picking from a fixed list, not typing a number. You cannot charge $4.37 for an app because no price point lands there.
The menu is also smaller than the number suggests when you first open it. Apple says the list starts with 25 price points, the ones that follow the most common pricing convention for the country or region you are pricing. The other hundreds are behind a See Additional Prices control at the end of the menu. People who conclude that Apple only offers a couple of dozen prices have usually just not scrolled. Apple's help does not state where the default 800 stop, so this page prints no ceiling for them. The $10,000 figure belongs to the extra 100 you have to ask for.
One leftover is worth knowing about, because it is how the word keeps resurfacing. Apple's reference page for in-app purchase and subscription pricing still carries a single sentence saying the price is the last tier scheduled if the end date is left empty. That is the only place the vocabulary survives in the pricing help, and it is describing what happens when a scheduled price has no end, not a numbered system you have to learn.
Before any of this becomes relevant, check the agreement. Apple states that to offer paid content on the App Store, your membership Account Holder has to accept the Paid Apps Agreement in the Tax and Banking section of App Store Connect, and that if the most recent version has not been accepted, you can only offer your app for free. Setting the price is also not optional and not late: Apple says you need to set pricing before you submit the app for review. The people allowed to do it are the Account Holder, an Admin or an App Manager, and the same change can be made through the App Store Connect API.
App Store Connect Help, Set a price, read 10 October 2026
Find the screen
Which price job are you doing?
Six things people open App Store Connect to do. Tap one for the path and for what Apple does to your prices afterwards.
Where: Apps, your app, sidebar under Monetization, Pricing and Availability, then Add Pricing in the Price Schedule section.
What happens: You pick a base country or region, pick its price, look at the comparable prices Apple proposes for every other storefront, then Confirm. Apple says pricing has to be set before you submit the app for review.
Paths and wording from App Store Connect Help, read 10 October 2026.
Where do you set the price in App Store Connect?
In Apps, select the app you want. In the sidebar, under Monetization, click Pricing and Availability. In the Price Schedule section, click Add Pricing. That Monetization grouping is the detail that tells you whether a walkthrough you are following is current, because older ones send you straight down the sidebar to Pricing and Availability with nothing above it.
From there it is four screens. Select a base country or region. Select a price for that base and click Next. A screen appears with comparable prices for every other storefront, and here you either leave Apple's numbers alone or type your own for individual countries. Click Next, review your upcoming price, click Confirm. Nothing is live until that Confirm, and nothing you do on this screen needs an app update, because price is store metadata rather than something inside your binary.
The same Monetization area is where the rest of the money settings sit, and this is where people conflate two different decisions. An app price is what someone pays to download the app. If you want a free download with things to buy inside it, the price point on this screen stays free and the money moves to in-app purchases, which carry their own prices, their own base country and their own review. Both routes need the same Paid Apps Agreement in place.
One quiet consequence of moving money between the two: when you change the app's base country or region, its associated in-app purchases inherit the new base automatically, unless you had already edited their pricing or their base separately. So a tidy-up on the app can quietly reprice the products inside it, and that resulting update goes into effect immediately rather than waiting for a release.
How are prices in other currencies decided?
You pick the base, Apple writes the rest. The screen says select a base country or region, and Apple uses that base to provide comparable prices on the other 174 storefronts, covering 43 currencies. Those generated prices account for foreign exchange rates and certain taxes, and they follow the most common pricing convention for each country or region, which is why a price that ends in 99 at home does not come out ending in 99 everywhere. You can change the base configuration later at any time.
Apple then keeps maintaining those prices. Periodically it updates prices in certain regions based on changes in taxes and foreign exchange rates, using publicly available exchange rate information from financial data providers, so that your price across all storefronts stays equalised with the base. Apple gives two promises with that. It will never change the price in your base country or region, and it will always notify you in advance of changes on other storefronts. The stated reasons for doing it at all are consistent global earnings, customers not being pushed to hunt for a cheaper storefront, and fewer pricing mistakes.
You can opt out, in part or completely. Apple's help says you can choose to manually manage certain storefronts, or manually manage them all, and it is direct about the cost: you will be responsible for staying up to date with taxes and exchange rates in the storefronts you manually manage. The same sentence appears in practice as a rule, so treat any price you type by hand as a commitment to revisit it, not a one-off decision. If you want the other side of the ledger first, what publishing costs covers the fees that come out before any of this arrives.
Moving the base later is the one edit that deletes work. Apple warns that changing your base country or region deletes any scheduled price changes, makes you tick a box confirming you understand they will be permanently deleted, and then applies the resulting price update immediately. If you have a sale queued for next quarter and you switch base this afternoon, the sale is gone and nothing tells you again. Schedule after you settle the base, not before.
How do you change the price later, or run a sale?
Once you have accepted the Paid Apps Agreement and submitted your app for review, you can schedule price changes. They can have definite start and end dates, or they can be permanent with no end. Apple's own example is setting a promotional price for a month and then returning to the regular price. The control is the add button next to Price Schedule, and the first thing it asks is which of three kinds of change you want.
A Global Price Change is the normal one. You change the price in your base country or region, Apple provides comparable prices everywhere else, and it may go on adjusting some of those prices later for taxes and exchange rates. Your base is not affected. Effective dates can be scheduled from today up to the end of the next calendar year, which is the outer limit on every flow here.
A Temporary Price Change is the sale. You set start and end dates first, then choose the storefronts, then choose a country and a price that Apple uses to work out comparable prices across the rest of your selection. The longest a temporary change can run is one year. During the window Apple stops making automatic adjustments in those storefronts, and if the window includes your base country or region, Apple makes no automatic adjustments in any of the 175 countries or regions for its duration.
A Custom Price Change is the manual one, and it comes in two sizes. Pick the first option to manually manage prices in specific countries or regions, and note that your base country or region is not selectable there. Once the change is in effect, Apple will no longer update pricing for tax or exchange rate changes in the storefronts you chose. The larger version includes your base, and then Apple stops automatically updating prices in any of the 175 App Store countries or regions. That is the switch that turns a maintained price list into a spreadsheet you own.
App Store Connect Help, Schedule price changes for apps, read 10 October 2026
Which price change do you need?
| The option | What you choose | Dates | Apple keeps equalising afterwards |
|---|---|---|---|
| Global Price Change | One price in your base country or region | An effective date, from today to the end of the next calendar year | Yes |
| Temporary Price Change | Dates first, then storefronts, then a price | One year at most, and it ends on the date you set | No |
| Custom Price Change, some countries | The storefronts you want to run yourself, base excluded | An effective date, no end | No |
| Custom Price Change, all 175 | Every storefront, base included | An effective date, no end | No |
The No answers are scoped to the storefronts in that change, and for a temporary change they last only as long as the window. Rows built from App Store Connect Help, Schedule price changes for apps, read 10 October 2026.
What if a builder generated your app?
The price is not in your code, so no tool can set it for you. It lives on the app record in App Store Connect, behind an agreement only your Account Holder can accept, and it is picked from Apple's list by a human with the right role. A generated app arrives at this screen in exactly the same state as a hand-written one, with the price unset and the submission blocked until it is set.
Newly is an AI app builder. You describe an app in plain English and it writes a real React Native and Expo project that you own, with two-way GitHub sync so the code is never trapped. It uploads iOS builds to TestFlight, publishes to Google Play internal testing, and builds a standalone Android APK. It is $25 a month, with no free tier. What it does not do is press submit on the App Store for you, because App Store Review Guideline 4.2.6 requires apps made with an app generation service to be submitted directly by the provider of the app's content, which is you. Your price point choice rides along with that submission.
The practical order is worth getting right. Create the app record, accept the Paid Apps Agreement if you intend to charge, choose a base country and a price point, then build and upload. Doing it the other way round means a finished build sitting in TestFlight while someone hunts for whoever can accept a contract. The build is the fast part now. The paperwork is not.
Questions people ask about App Store price points
Not under that name. Apple's current help for app pricing does not use the word tier at all. You choose a price point for one base country or region, and Apple generates comparable prices for the other 174 storefronts in 43 currencies. The instinct behind the old word still holds, because you are picking from a fixed list rather than typing any number you like. The numbered ladder people remember, Tier 1 and Tier 2 and so on, is not what the screen shows now. Read 10 October 2026.
Pick the base country first, then build
Settle the agreement and the base country while the app is still an idea, and pricing turns into two clicks at the end instead of a blocked submission. Describe the app in plain English and get a real Expo project you own.
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